Please accept my blessings. I have received your very long letter dated February 9, 1969. I have to read it very carefully and reply you in due course, but I wish to inform you that the advertisements are not very congenial to our prestige, especially the hippy kind of advertisements. So we have to think over how we can avoid the advertisements and publish at the same time. The hippy advertisements referred to by Purusottama was written to you on my consent. When I look through the back issues, the comic pictures of Vamanadeva, of the hunter, of the bride-groom party, such things are very instructive. I think instead of engaging our pages in the matter of book reviews with which we do not agree, we should utilize these pages for such comic pictures. On the whole, I wish to present Back To Godhead purely in the line of Krishna Consciousness throughout and criticism of too much materialism, as you have written many articles already. That is very nice.
Anyway, the whole thing is depending upon you because I can not possibly divert my attention. But if I receive some contribution from each center for publishing Back To Godhead regularly, that will be a nice program so that we may not have to depend on advertisements or sales. Each center should take responsibility of contributing some money towards the publication of Back To Godhead, instead of depending upon each center for selling Back To Godhead. For example, if a center contributes $100, we send them copies at cost price to the amount and it doesn't matter whether they sell it or not. It doesn't matter if they sell it or not. But we must have the monthly contribution. The copies which are not sold may be distributed free to schools, libraries, influential gentlemen, etc. This will greatly further our propaganda, and I am thinking in these terms.