So the Kṛṣṇa consciousness movement, as I have repeatedly said, it is that culture. Athāto brahma jijñāsā: "What is the ultimate aim of life, ultimate goal of life?" Because I am eternal. I am simply changing body. Na jāyate na mriyate va kadācit. Kadācit means at any time the ātmā, the soul, is never born, na jāyate, the living soul. Na jāyate. Na jāyate means never born. "But I see. My child is born." No, that you see, the body of the child, not the child as soul. That is knowledge. That is called brahma-jñāna, that "This body... I am not this body; I am spirit soul." Then the inquiry will be "Then wherefrom the spirit soul has come?" That should be the inquiry. "And why, if I am eternal, then why I am put to this condition of repetition of birth and death?" These are inquiries. This is called brahma-jijñāsā. Brahma-jijñāsā means inquiry about the spirit soul. That is brahma-jijñāsā. So in this way we should utilize our intelligence, life, not simply for these bodily comforts of life, no. That bodily comforts of life even the dogs and hogs they are also seeking. They are also seeking. Then what is the difference between dogs, hogs, and myself? Therefore śāstra says, nāyaṁ deho deha-bhājāṁ nṛloke kaṣṭān kāmān arhate viḍ-bhujāṁ ye (SB 5.5.1). This is the warning given by Mahārāja Ṛṣabhadeva to His sons. "My dear sons, don't spoil your life working very hard like the dogs and hogs just to satisfy your senses." This is the instruction. We are being taught at the modern age that "Work very hard and enjoy your senses." This is the modern civilization. "Get money some way or other, and spend it for sense gratification." That is the goal. Na te viduḥ svārtha-gatiṁ hi viṣṇum (SB 7.5.31). They are not taught, they are not educated, that what is the end of life, goal of life. That is God realization. They do not know it. Na te viduḥ. "They do not know it." Na te viduḥ svārtha-gatim. Everyone is self-interested. Everyone is looking after his self-interest. That's good, very good. But do you know what is your self-interest? That they do not know. Somebody is thinking, "My self-interest is this"; somebody is thinking, "My self-interest is this," and therefore there is collision, strife, fight. But actually, the self-interest is one for the..., at least for the human being. What is that? Realization of God. It is equally important for the Americans; it is equally important for the Indians; equally important for every living being, especially for the civilized man. This is self-interest. Athāto brahma jijñāsā. What is that Absolute Truth? Jīvasya tattva-jijñāsā. That should be our first business. Of course, we require a living place and eating materials and sex arrangement or defense arrangement. That is required. You do that. But don't forget your main business. Then you are cats and dogs. Your main business is God realization.
Therefore śāstra says that ayaṁ dehaḥ. Dehaḥ means this body, ayam means "this." What is this body? Now, nāyaṁ dehaḥ deha-bhājāṁ nṛloke. Deha-bhājām, deha-bhājām, one who has got this material body... Everyone, all living entities, either a cat, dog or human being, everyone has got this material body. If you analyze the body of a dog and your body, you will find the same ingredients—the same blood, the same skin, the same mucus, the same bone, the same urine, same stool. That is bodily construction. So bodily construction is the same. There is no difference. From chemical point of view, from physical point of view, the same thing. Just like the biologist. They study the human body by dissecting, the frog's body. They say, the biologists say, that there is similarity of anatomical construction of the frogs and the human body. Anyway, we also accept that because, after all, it is this material body. So the arrangement in the frog's body and in the dog's body or in the human body it must be the same material. So then what is the advantage of this human body? That is instructed, ayaṁ deha: "This body, this particular type of body, human body, is not meant for the purpose, serving the cats and dogs." Nāyaṁ dehaḥ deha-bhājāṁ nṛloke. Nṛloke means in the human society. Nṛ means human being. So human society, when you have got this nice body, you should not utilize this body for the same business as the cats and dogs and hogs are utilizing.
How the hogs are...? Especially this animal has been... Nāyaṁ deho deha-bhājāṁ nṛloke kaṣṭān kāmān (SB 5.5.1). Kaṣṭān kāmān means with hard labor to satisfy the four necessities of life. The four necessities of life I have already mentioned: eating, sleeping, sex life, and defense. This is bodily necessity. So the hog or the pig is trying to maintain his body. You have no experience. In India we have got experience. In the villages there are hogs. Day and night, they are loitering in the street, and when they find out some stool, they are very happy. Therefore this animal has been especially mentioned, that "Do you spoil your life like the hog, working day and night, night duty, work day duty and this duty, that duty, and what is the gain? You get some food which may not be very nice and eat it. And then you satisfy your sex." Is that life very perfect life? That is being done by the hogs. They are working day and night to find out where is stool. Stool is not very good food, but it is for them very good food. If you give, offer, the hog halavā, they will not accept it. They will accept stool. Just like Don't mind. We are offering such nice food. But people do not like. They will go to the restaurant and eat some rotten, one week passed, some meat preparation. They will like. I do not know, but I have heard it from my disciples. (laughter) When it is decomposed and rotten, it is tasteful. It is very tasteful, they say. I do not know. I have never taken meat in my life. So I do not know. So anyway, according to different position, the taste is also different. The hog taste is eat like stool. That means it can accept any damn foodstuff, even up to stool. That is hog's life. And human life? No, no, no. Why should you accept? You just have nice fruits, flowers, grains, and vegetables and prepared from milk product, and eat it. God has given you this. Why should you eat stool? This is human consciousness. So when better food is available, I must take the best food full of vitamins, full of taste, full of energy. Why should I take something else? No, that is human intelligence.
Therefore our program is that we offer Kṛṣṇa the best foodstuff. Kṛṣṇa says, "Give Me this foodstuff." What is that? Patraṁ puṣpaṁ phalaṁ toyaṁ yo me bhaktyā prayacchati, tad aham aṣnāmi (BG 9.26). If you call a guest, you should ask him, "My dear friend, what can I offer you, you'll like to eat?" So if he says, "This thing, I shall be very much pleased," that is your duty to give him. Similarly, people may ask that "Why I cannot offer meat to Kṛṣṇa?" No, Kṛṣṇa does not say. Kṛṣṇa does not want it. Kṛṣṇa is mentioning in the Bhagavad-gītā that "You give Me..." Patraṁ puṣpaṁ phalaṁ toyaṁ yo me bhaktyā prayacchati: (BG 9.26) "You give Me vegetables, give Me fruits, give Me grain, give Me milk, nice water, nice flower, nice Tulasī." Tad aham aṣnāmi: "I eat that." Kṛṣṇa, or God, He can eat anything because He is God. He is all-powerful. But He is asking to the devotees, "Give Me these things." So we shall, we offer Kṛṣṇa these things and prepare varieties. That is our intelligence. You can make varieties. Just like one milk. You can prepare fifty different kinds of preparation from milk—at least. So many varieties. In New Vrindaban we are keeping cows. That is an example. And the cows are giving milk, delivering milk, double than other farmers. Why? Because the cows know that "These people will not kill me." They are not in anxiety. Suppose you are engaged in some work, and if you know that "After seven days, I will be killed," can you do the work very nicely? No. Similarly, the cows know in the Western countries that "These people giving me very nice grains and grass, but after all, they will kill me." So they are not happy. But if they are assured that "You'll not be killed," then they will give double milk, double milk. That is stated in the śāstra. During Mahārāja Yudhiṣṭhira's time, the cows milk bag was so filled up that in the pasturing ground they were dropping, and the whole pasturing ground became moist, muddy with milk. The land used to be muddy with milk, not with water. That was the position. Therefore cow is so important that we can get nice food, the milk. Milk is required every morning. But what is this justice, that after taking milk from the animal and kill it? Is that very good justice? So it is very, very sinful, and we have to suffer for that. And they are stated in the śāstras that "If you do this sinful act, you will go to this kind of hell." There are description in the Fifth Canto.