If you actually love God, Kṛṣṇa, then you can remember Him at any time, always, always. There is no difficulty. Here Kuntīdevī describes paṅkaja, with reference to lotus flower. And Kṛṣṇa describes Himself in the Bhagavad-gītā, raso 'ham apsu kaunteya: (BG 7.8) "I am the taste of the liquid." So Kṛṣṇa can be remembered by tasting water. Even those who are drinking... If he thinks that "This taste of drinking is Kṛṣṇa," he will one day come out a great saintly person. Such a nice thing, Kṛṣṇa consciousness, if you have cultivate Kṛṣṇa consciousness, if you follow the description given by the śāstras. So I can request that even the drunkards that "You can become Kṛṣṇa conscious." The drunkard, what to speak of others? Because Kṛṣṇa says, raso 'ham apsu kaunteya: "I am the taste of the liquid." Generally, liquid, water is taken. So liquor is also liquid. Liquor is bad because it creates intoxication. Otherwise, it is made from sugar, molasses, molasses with sulphuric acid fermented, so far I know. We were in the chemical line. Molasses fermented with sulphuric acid and then distilled. That is called spirit, or liquor. So thing is, nothing is bad, but because if a thing creates bad effects, then it is bad. Then it is bad. So I shall request even the drunkards... In your country, there are many drunkards. There is no scarcity. So if you'll kindly remember when drinking wine that this nice taste of drinking is Kṛṣṇa... Just begin with it. You'll come out one day a saintly person, Kṛṣṇa conscious. It's so nice, practical.
So Kṛṣṇa is available, any circumstance, if we want to catch Him. That's all. Teṣāṁ satata-yuktānāṁ bhajatāṁ prīti-pūrvakam (BG 10.10). He's... If one is actually very serious to search out Kṛṣṇa, Kṛṣṇa is everywhere. Aṇḍāntara-stha-paramāṇu-cayāntara-sthaṁ govindam ādi-puruṣaṁ tam ahaṁ bhajāmi (Bs. 5.35) **. He is within this universe, not only within the... He's within your heart. He's within the atom even. So it is not difficult to find Him out, but you must know the process, how to find Him out. And this process is very simple. And the process we are distributing by the order of Śrī Caitanya Mahāprabhu to everyone, without any charge. The process is chant Hare Kṛṣṇa. As soon as you chant Hare Kṛṣṇa, immediately you understand Kṛṣṇa. As soon as you see the lotus flower, if you hear this verse... This Sanskrit verse is meant for understanding ourself. It is not for simply selling our books. Every one of you... We are repeating this verse again and again so that you are expected to chant these mantras. Not that the book is kept... "I'm very learned scholar." What kind of learned scholar? "If I find the book, then I can speak." That is not scholarship. You must chant.