So people are voluntarily accepting some nonsense method, and they are not happy. That is their misfortune. Misfortune. Narādhama. The . . . everything is there, but because they do not know . . . duṣkṛtina, narādhama. Duṣkṛtina, duṣkṛtina means misfortunate, or always engaged in sinful activities. They'll not meditate upon Vāsudeva; they'll meditate on something, some color, some zero, or something like that. We do not know what kind of meditation there is. But real meditation, recommended in the Vedas: dhyānāvasthita-tad-gatena manasā paśyanti yaṁ yoginaḥ (SB 12.13.1). Yogī. Yogīs see the Supreme Personality of Godhead by meditation. Meditation. Dhyānāvasthita-tad-gatena manasā: mind is absorbed in the Supreme Personality. That is the real process of yoga system and meditation—to see the form of Viṣṇu. Dhyānāvasthita-tad-gatena manasā, this is the, I mean, recommended process, standard recommended process.
So here, if you simply think of Kṛṣṇa—Kṛṣṇa recommends also that: man-manā bhava mad-bhaktaḥ. This Kṛṣṇa consciousness movement is nothing, just to train people how to think of Kṛṣṇa and how to become devotee of Kṛṣṇa. That's all. So you may become devotee . . . but you will become devotee. If you think of Kṛṣṇa, naturally you will become devotee. So . . . but think of Kṛṣṇa, is it very difficult task? Very simple, very easy; even a child can do it. Here is Kṛṣṇa. You can think of. So you go on thinking, thinking, thinking, thinking, you will be attached. You will be attached. You will be attached. Ādau śraddhā tataḥ sādhu-saṅgaḥ (CC Madhya 23.14-15). And thinking of Kṛṣṇa in association of the devotees. Not alone, then you will go to hell. Alone will not do. Association is so strong that anyone who is coming to our association, we . . . not that we are everyone teaching, but by association, he wants to become devotee. By association, automatically. So the association is so powerful.