So, kṛṣṇānubhāva-śravaṇe śraddadhāno mahā-manāḥ. Vāsudeve bhagavati ātma-bhāvaṁ dṛḍhaṁ gataḥ. Kṛṣṇānubhāva-śravaṇe. When we hear from right source, the natural result will be Kṛṣṇa consciousness, kṛṣṇānubhāva, kṛṣṇa-bhāvanāmṛta. Śraddadhāno mahā-manāḥ: one who hears with attention, with faith, mahā-manāḥ. Just like the great sages in Naimiṣāraṇya, they did.
Real purpose is vāsudeve bhagavati ātma-bhāvaṁ dṛḍhaṁ gataḥ, to increase our affection, or love, for Kṛṣṇa. Vāsudeve bhagavati. Vāsudeve bhagavati bhakti-yogaḥ prayojitaḥ, janayaty āśu vairāgyam (SB 1.2.7). Purpose, sannyasya, renounced . . . people cannot renounce. They are very much attached to this material body and anything in relationship with this body. But the real purpose of human life is to become renounced—no more material body. That is required. Vairāgyam. This is called vairāgyam, or renounced.
Because we want this material body, therefore we get it, life after life. This will continue so long we'll be overpowered by material thought. Material thought means these fruitive activities. "I shall work very hard, and I shall get so much wealth, and for this purpose I can go to church and temple. If God gives me millions of dollars, then I am ready to go there."
So real purpose is sense gratification. "If I take to religious principles, then I'll get more money without any hard work, and if I get more money, then I'll be able to satisfy my senses." This is called dharmārtha-kāma. And there is another stage, which is called mokṣa, liberation.
So people are not interested for liberation. They want to become religious for material benefit. But that is not the real purpose of life. Material benefit, you cannot get more than what you are destined to have. That is already fixed up. According to your body . . . you get the body. We get different types of body, and according to the body, our material sufferings and enjoyment are fixed up already. You cannot have more or less. Otherwise . . .
You'll see, one man is working so hard, day and night, and he could hardly maintain himself or his family. And another man, he's going to the market, sits down for one hour and earns $100,000, immediately. You can see. Simply by touching the phone, he simply asks, "What is the rate of this? What is the rate of that?" and he makes one transaction, and immediately he gets one thousand dollars. And this man is working hard day and night, he could not get even two sufficient meals.
So that means the . . . according to the body, the material happiness and . . . just like you are. You have got this American body, so automatically your country's facilities . . . you are more comfortable than other countries, because you have no scarcity, enough production. Everything is enough. So according to the body, you are getting comforts of life. And in another country, deserted country, very hard living; cannot get nice foodstuffs, only living on animals. That is also very rarely.
So these are different. Just like in Greenland, it is filled up with ice. They cannot get any nice food. Still they live there. This is māyā. They will not think, "Oh, here the life is very difficult. Let me go away from here. Let me go to some other, better place." No. He'll not go.
Janani janma-bhūmiś ca svargād api garīyasī. Our birthplace, even it is hell, it is better than heaven. That is māyā. Just like hog. Hog is living most abominable condition of life, with stools and filthy water, but still, he is thinking he's living in heaven. You see? Janani janma-bhūmiś ca svargād api garīyasī.
So therefore, the conclusion is that so far material comforts are concerned, you cannot get more. Or less. You will get. It is already fixed up. Deha-yogena dehinām. Sukham aindriyakaṁ daityā deha-yogena dehinām sarvatra labhyate . . . (SB 7.6.3), eh? Yathā duḥkham ayatnataḥ.
Prahlāda Mahārāja says. Sarvatra labhyate. So far material comfort is concerned, what you are destined to get, you'll get it, in wherever you may live. It doesn't matter. Your allotment is already there. That is your body.