We should understand that. Therefore intelligent men, they should inquire, "Where we shall enter in family life and we can eternally enjoy?" That is Kṛṣṇa's family. You enter into Kṛṣṇa's family, Vṛndāvana family, where Kṛṣṇa has got His father, mother, His friends, His lover, His beloved, His cows, His garden, His Yamunā. You enter that, that family. Then yad gatvā na nivartante (BG 15.6). Then you will not have to return back again to this temporary family, which will not stay. But if you enter Kṛṣṇa's family . . . therefore Kṛṣṇa comes. Kṛṣṇa is so kind that you are so much family . . . fond of family life, "Just here see. I have got My family. I am not impersonal. I have got My family. I have got My father. I have got My mother. I have got My friend. I have got My beloved, Rādhārāṇī, and the gopīs. Everything I have got. You can enter also. Come. Why you are rotting here?" That is Kṛṣṇa's mission.
So the Kṛṣṇa consciousness movement means to practice in this life how to enter Kṛṣṇa's family. You enter Kṛṣṇa's family as you like. There are five rasas: śānta-rasa, dāsya-rasa, sākhya-rasa, vātsalya-rasa and mādhurya-rasa. That is reflected in this world also, the same. Tejo-vāri-mṛdāṁ vinimayaḥ (SB 1.1.1). This . . . this material world is reflection of the spiritual world. Chāyeva yasya bhuvanāni bibharti durgā (Bs. 5.44). Here there are rasas—śānta-rasa, dāsya-rasa. Here also there is master and servant, there is friend and friend, there is father and mother and the son, there is beloved. Everything is there, but they are imitation, chāya. They are not reality. So if you want real friendship, then make friendship with Kṛṣṇa.
Therefore Kṛṣṇa's name is Kṛṣṇa-sakha here. Here it is said that śrī-kṛṣṇa kṛṣṇa-sakha: "My dear Kṛṣṇa, You are . . ." Kuntīdevī did not say that, "You are my nephew." No. That is not spiritual relationship. But Kṛṣṇa-sakha, Arjuna, is related with Kṛṣṇa eternally. Eternally as friend. How eternally? What is the proof? There is in the Bhagavad-gītā. When Arjuna inquired . . . When Kṛṣṇa said that "This system of yoga I explained to the sun-god millions of years ago," imaṁ vivasvate yogaṁ proktavān aham avyayam (BG 4.1), at that time, to clear the idea, Arjuna, for our sake, he inquired, "My dear Kṛṣṇa, we are contemporaries. You are born the other day along with me. How can I believe that millions of years ago You spoke this philosophy to the sun-god? So what is the answer?" The answer is, "My dear Arjuna, both you and Me, we take so many incarnations, but you forget. But I do not forget. I do not forget." Therefore Arjuna is always with Kṛṣṇa. It is not that in this age, in this millennium, Arjuna is friend of Kṛṣṇa. No. He is eternal friend. He has made friendship with Kṛṣṇa. It is never to be broken. It is never to be broken. So if you want relish the rasa, the mellow, the taste of friendship, make friendship with Kṛṣṇa. Kṛṣṇa is prepared to make you friend. Therefore He comes: "Please come. Become My friend." But we are denying. Make Kṛṣṇa your friend. Make Kṛṣṇa your son. Then you'll never lament, "Oh, my son is lost" or "My son has gone bad." No.