So this is culture. You may do your business. Just like Arjuna: Arjuna was doing his business. He was a fighter, kṣatriya, but he did not forget his culture, hearing Gītā from the master. That is culture. If you simply do business and do not cultivate your spiritual life, then it is useless waste of time. Śrama eva hi kevalam (SB 1.2.8), the śāstra says. Svanuṣṭhitasya dharmasya saṁsiddhir hari-toṣaṇam (SB 1.2.13). Ataḥ pumbhir dvija-śreṣṭhā varṇāśrama-vibhāgaśaḥ. So our Kṛṣṇa consciousness movement is being spread up that "Do not forget your cultural life." We do not say that you stop your business and become a sannyāsī like me and give up everything. We do not say. Neither Kṛṣṇa said that. Kṛṣṇa never said Arjuna that "You give up your business." "You are kṣatriya. You are declining fighting. Oh, it is very abominable. You should not say like that. You must fight." That was Kṛṣṇa's instruction. So similarly, we Kṛṣṇa conscious people, we are also advising everyone that "You do not give up your business." Caitanya Mahāprabhu said also: sthāne sthitāḥ śruti-gatāṁ tanu-vāṅ-manobhiḥ. Caitanya Mahāprabhu never said that "You give up your position." Position, giving up is not very difficult. But to cultivate spiritual knowledge, that is required. Tasyaiva hetoḥ prayateta kovidaḥ na labhyate yad bhramatam upary adhaḥ (1.5.18). Now the animal life, there is no cultivation of spiritual life. That is not possible. The animal cannot cultivate this knowledge. The human beings, if they do not cultivate spiritual knowledge, they're exactly like animals. Dharmeṇa hīna paśubhiḥ samānāḥ. So we should be very conscious about our eternal existence. Na hanyate hanyamāne śarīre (BG 2.20). Nityaḥ śāśvato 'yam. We, spirit soul, we are eternal. We are not going to die after the annihilation of this body. This is the cultivation of knowledge. This is called brahma-jijñāsā, to know about one's self. Caitanya Mahāprabhu's first disciple, Sanātana Gosvāmī, he was minister, finance minister in the government of Nawab Hussein Shah, and he retired and approached Caitanya Mahāprabhu. And he humbly inquired that "These people call me paṇḍita." Because he was brāhmaṇa by caste. Naturally we call a brāhmaṇa "paṇḍita." So Sanātana Gosvāmī placed this: "My dear Lord, these people call me paṇḍita, but I am such a paṇḍita that I do not know who I..., what I am." So that is the position of everyone. We may be businessman. We may be in other profession. But if we do not know what I am, wherefrom I have come, why I am under the tribulation of these material laws of nature and where I am going, what is my next life—if we do not know this, then whatever we are doing, śrama eva hi kevalam. Viṣvaksena-kathāsu notpādayed ratiṁ yadi, viṣvaksena-kathāsu yaḥ śrama eva hi kevalam (SB 1.2.8).
So our request to everyone that you can be engaged in whatever business, in whatever position Kṛṣṇa has posted you. Do your duty nicely. But do not forget to cultivate Kṛṣṇa knowledge. Kṛṣṇa knowledge means God consciousness. God consciousness means we must know that we are part and parcel. Mamaivāṁśo jīva-loke jīva-bhūtaḥ sanātanaḥ (BG 15.7). We are eternal part and parcel of Kṛṣṇa, or God, but we are struggling here, manaḥ-ṣaṣṭhāni indriyānī prakṛti-sthāni karṣati. Why this struggle for existence? We must know... We have got eternal life. This temporary... Suppose in this temporary life I become Birla or some big businessman for, say, twenty years or fifty years, utmost, hundred years. Next life there is no guarantee that I'm going to be Birla or this man, Tata. No. There is no such guarantee. That we do not take care. We are taking care of the small span of life, but we are not taking care of our life eternal. That is mistake. Suppose in this life I am a very great businessman. Next life, by my karma, if I become something else... There are 8,400,000 species of life, forms of life. Jalajā nava-lakṣāṇi sthāvarā lakṣa-viṁśati. Nine lakhs of forms of life in the water. Then there are insects. Sthāvarā lakṣa... There are trees, plants, two million forms of trees and plants. Kṛmayo rudra-saṅkhyakāḥ. Eleven lakhs' species of insects, reptiles. Then birds. Pakṣiṇāṁ daśa-lakṣaṇam. In this way, we fulfill eight millions of different forms of life. Then we come to the form of human life. Therefore Prahlāda Mahārāja said that kaumāra ācaret prājño dharmān bhāgavatān iha, durlabhaṁ mānuṣaṁ janma (SB 7.6.1). This mānuṣaṁ janma is very, very rare. We should not be satisfied only becoming a very big businessman. We must know what is next life, what I am going to be.