So another place it is said in the Brahma-saṁhitā: vedeṣu durlabham adurlabham ātma-bhaktau (BS 5.33) . Vedeṣu. If you simply study Vedas, although the ultimate goal of studying Veda is to know Kṛṣṇa, but if you want to study Vedas by your own speculative process, then He'll always remain rare. Vedeṣu durlabham adurlabham ātma-bhaktau (Bs. 5.33). But if you approach a devotee of the Lord, he can deliver. He can deliver. Mahīyasāṁ pāda-rajo-'bhiṣekaṁ niṣkiñcanānāṁ na vṛṇīta yāvat, naiṣāṁ matis tāvad urukramāṅghrim (SB 7.5.32). Prahlāda Mahārāja says that "You cannot have Kṛṣṇa consciousness..." Naiṣāṁ matis tāvad urukramāṅghrim. Kṛṣṇa consciousness is not so easy. You cannot have it unless you surrender yourself. Niṣkiñcanānām, mahīyasāṁ pāda-rajo-'bhiṣekaṁ niṣkiñcanānāṁ na vṛṇīta yāvat. So long you do not take the dust of the lotus feet of a devotee, niṣkiñcanānām, who has nothing to do with this material world—he's simply concerned with the service of the Lord—unless you are in touch with such a person, it is not possible to attain Kṛṣṇa consciousness. These are the statements of the śāstra.
So Kṛṣṇa is the Supreme Absolute Truth. And He is person. But we cannot understand Him unless we go through a kṛṣṇa-bhakta. Therefore to understand Kṛṣṇa, Kṛṣṇa has come down as a bhakta, Lord Caitanya Mahāprabhu. Śrī-kṛṣṇa-caitanya prabhu nityānanda śrī-advaita gadādhara śrīvāsādi-gaura-bhakta-vṛnda. So we have to understand Kṛṣṇa through Lord Caitanya. Because Kṛṣṇa Himself has come... kṛṣṇāya kṛṣṇa-caitanya-nāmne. Rūpa Gosvāmī, when he met first Caitanya Mahāprabhu... Not first, for the second time. First time he met when he, while he was minister in the government of Nawab Hussein Shah. And then, after meeting, Caitanya Mahāprabhu wanted them to fulfill His mission. So they decided to resign from the government service and join Caitanya Mahāprabhu to spread this Kṛṣṇa consciousness movement. Therefore when Rūpa Gosvāmī met Caitanya Mahāprabhu at Allahabad, Prayāga, the first verse he composed in this connection, he said, namo mahā-vadānyāya kṛṣṇa-prema-pradāya te: (CC Madhya 19.53) "My Lord, You are the most munificent incarnation." Why? "Because You are distributing kṛṣṇa-prema. People cannot understand what is Kṛṣṇa, and what to speak of kṛṣṇa-prema. But that kṛṣṇa-prema, You are distributing like anything." Namo mahā-vadān... "Therefore You are the most munificent, charitable person." Namo mahā-vadānyāya. Vadānya means one who is very charitable, gives in charity as much as you like.