Nāmnām akāri bahudhā nija-sarva-śaktis tatrārpitā niyamitaḥ smaraṇe na kālaḥ (CC Antya 20.16, Śikṣāṣṭaka 2). The name, the holy name of Kṛṣṇa, is as powerful as Kṛṣṇa. There is no difference with Kṛṣṇa and His name. Kṛṣṇa is Absolute. Therefore there is no distinction between Kṛṣṇa's name, Kṛṣṇa's form, Kṛṣṇa's quality, Kṛṣṇa's entourage, Kṛṣṇa's pastime, from Kṛṣṇa. Everything is Kṛṣṇa.
If you hear about Kṛṣṇa, then you should know that you are touching Kṛṣṇa by aural reception. If you see Kṛṣṇa the Deity, that means you are seeing personally Kṛṣṇa. Because Kṛṣṇa is absolute. He can accept your service, any way, because He is everything. Īśāvāsyam idaṁ sarvam (ISO 1). His energy. Parasya brahmaṇaḥ śaktis tathedam akhilaṁ jagat. Everything's Kṛṣṇa's energy. So if we are in touch with Kṛṣṇa's energy, with a little knowledge, we are directly in touch with Kṛṣṇa. This is the process.
And as you become constantly in touch with Kṛṣṇa, that is Kṛṣṇa consciousness. Then you become purified. Purified. Just like if you put one iron rod in the fire, it becomes warm, warmer, warmer, and at last it becomes red hot. When it is red hot, it is fire. It is no more iron rod. Similarly, if you keep always in Kṛṣṇa consciousness, you become Kṛṣṇized. This is the process. Then everything becomes purified; then your spiritual life is manifested. Then your life is successful.
So the first beginning is, here, as it is said by Kṛṣṇa, antavanta ime dehāḥ: don't be attached with this body. The body is material, but even this body is material, it can be spiritualized by the same process, by Kṛṣṇa consciousness. Spiritualized means when this body will forget the materialistic activities. This body, you can utilize for sense gratification. Just generally people are doing—eating, sleeping, mating and drinking and so on. So you can utilize this body. That is material. But if you engage this body for the service of the Lord, it becomes spiritualized.
As I have already explained, the iron rod, constantly in touch with fire, it becomes, at end, it becomes red hot. That is fire. At that time, it acts like fire. You touch that red-hot iron rod anywhere, it will burn. Similarly, this body can be spiritualized, although it is material body. How? Sevonmukhe hi jihvādau svayam eva sphuraty adaḥ (Brs. 1.2.234).
- māṁ ca vyabhicāreṇa
- bhakti-yogena yaḥ sevate
- sa guṇān samatītyaitān
- brahma-bhūyāya kalpate
- (BG 14.26)
Brahman. Brahmā-bhūyāya kalpate. It at once becomes Brahman. Brahmā-bhūyāya kalpate. How? Avyabhicāreṇa bhakti-yogena yaḥ sevate.