Avidyā-karma-samjñānyā. They are trying to be happy. You'll find in the New York City, they are simply struggling. What is the aim? The aim is how to become happy. Somebody is drinking, somebody is gambling, somebody is going to the restaurant, somebody is going to the Times Square, and somebody is going here, there. Their real aim is how to become happy. But because in avidyā, ignorance, they are unable to become happy. That is the position. Avidyā-karma-samjñānyā tṛtīyā śaktir (CC Madhya 6.154). This avidyā is illusion, illusion. Just like we are now enwrapped, covered with this body, and I am thinking I am this body. This is avidyā. I am not this body. So again he has to brought to this knowledge, that "You are not this body. Because you wanted to dominate over the material nature, therefore you have got this material body. Because you wanted to eat stool, you have got this hog's body. Because you wanted this, jump over unnecessarily, creating trouble, you have become monkey. Because you wanted to drink fresh blood, you have got the body of a tiger." This is called avidyā. He's not either tiger nor pig nor monkey nor this so-called human being, nor American, nor Indian. He's spirit soul. That knowledge one has to come. From that avidyā, from ignorance, one has to come to the knowledge. Then his life will be successful.
So our Kṛṣṇa consciousness movement is trying to bring back the human society, because it is not possible to bring back the monkeys and cats and dogs to Kṛṣṇa consciousness. That is not possible. So those who are of the dog's mentality, cat's mentality, monkey mentality, it is difficult for them. They have to change their mentality by sat-saṅga. This is called sat-saṅga. Just like you are hearing from the śāstra, and we are speaking from the śāstra. This is called sat-saṅga. Satāṁ prasaṅgān mama vīrya-saṁvido bhavanti hṛt-karṇa-rasāyanāḥ kathāḥ (SB 3.25.25). By sat-saṅga, by real spiritual association, by talking with them, by mixing with them—satāṁ prasaṅgān mama vīrya-saṁvido—then we can learn about the unlimited potencies of Kṛṣṇa. Mama vīrya-saṁvido bhavanti hṛt-karṇa-rasāyanāḥ kathāḥ. Then it becomes very pleasing to the heart and to the ear, by satāṁ-prasaṅgān. Otherwise it is not possible. If you go to a professional reciter, it will enter in this ear and go out this ear, that's all. Because there is no life; it is business. So you cannot do business with Kṛṣṇa. Kṛṣṇa is not agreeable to this proposal. He's master. You cannot utilize Him for your service. You must engage yourself to His service. That is wanted. Sarva-dharmān parityajya mām ekaṁ śaraṇaṁ vraja (BG 18.66). Then if we be in that attitude, that "Kṛṣṇa is my master; I must serve Kṛṣṇa. I shall not take Kṛṣṇa an instrument to become my servant . . ." That is not possible, although it is said that catur-vidhā bhajante māṁ sukṛtino 'rjuna: "Four kinds of men," sukṛtina, "whose background is pious, they come to Kṛṣṇa." One who is impious, he cannot come.