Kṛṣṇa consciousness, to become Kṛṣṇa conscious, the means is Kṛṣṇa only. That's all, nothing else. To become Kṛṣṇa conscious means we have to adopt the Kṛṣṇa means, no other means. The Kṛṣṇa means is being instructed in this chapter, that "How by practicing yoga in full consciousness of Me..." That is Kṛṣṇa con... The means and the end, the same. If you want to come to the end of Kṛṣṇa consciousness, then you have to become Kṛṣṇa conscious.
The first stage is Kṛṣṇa consciousness, and the last stage is also Kṛṣṇa consciousness. The difference is one stage is immature, and the other stage is mature. When it is mature, then you taste it nicely. Just like mango. In the unripe stage it is mango, and the ripe stage, it is mango. But in the ripe stage you taste nicely. In the unripe stage the taste is different. But if you give time for ripening, then you will taste. So Kṛṣṇa consciousness is the means of Kṛṣṇa consciousness. No other means can be adopted for Kṛṣṇa consciousness. We should know. Therefore it is being taught here that "How by practicing yoga in full consciousness of Me..." You have to think of Kṛṣṇa always.
So therefore our process is how one can think of Kṛṣṇa always. We have so many departments. The idea is how to think of Kṛṣṇa. That's all. That is the yoga. Even in taking prasādam, you are thinking of Kṛṣṇa, "Oh, it is very nice. Kṛṣṇa has tasted. It is very nice." That is Kṛṣṇa consciousness. That is yoga. Is there any yoga system in the world that you can become a yogi simply by eating? Is there any yoga system? Just try to understand. Is there any yoga system simply by digging earth for gardening one can become a yogi? Is there any yoga system? Here the boys, when they dig earth for planting rose flower for Kṛṣṇa, he is thinking, "Oh, the flower will be nice. It will be offered to Kṛṣṇa." There is immediately yoga. Just try to understand how nice it is. Whatever you do, if it is done for Kṛṣṇa, then you are in the highest perfectional stage of yoga. And anyone can do it. If Mr. Darwin or Chandramukhi is asked, "All right, you also dig," oh, she will imitate and become yogi immediately. Immediately yogi. Just try to understand. Is there any process of yoga system which can teach even a small child to practice and become yogi? No. If you ask a child or even the father does, "You sit down like me. Meditate. Press your nose," or this, that, oh, she'll be not, cannot do. Unable. Is there any... If I say a child, "Oh, my dear girl, my dear boy, please do like this. Chant Hare Kṛṣṇa," he immediately does. You see?
So this simple method and the highest method... Not that we are advertising our Kṛṣṇa consciousness movement. Here the authority, the supreme authority, Kṛṣṇa, says, "Practicing yoga in full consciousness of Me." But if you make your own manufactured meaning of these words and cheat public, that is your business. Our business is not to cheat. We have to say frankly, "This is the fact," that's all. But you can cheat: "Oh, it is not Kṛṣṇa. It is this and that, so many things. This 'me' means I. 'I' means you are also I. I am also I." They explain in that way. "The 'me,' the word is me. So 'me' is coming from 'I.' So you are 'I,' I am 'I.' Therefore it is meant, 'me' means you think of yourself; I think of myself. Then you become yogi." That's all. And rascal persons will catch this very..., "Oh, then I am always thinking of me. That's all right. I am a yogi." That's all. Because the demons and the rascals, they are simply trying to avoid God. So if somebody teaches, "Oh, why you are thinking of Kṛṣṇa? This 'me' means you, I, I, you. That's all," "Oh, that's nice, very nice."
The demonic nature is that. "I am God. I am everything." So we have to become very cautious, you see, because my material existence means I have got the tinge of demonic nature. And as soon as I get some impetus from another demon, I become again demon. Again I become demon. And then out of Kṛṣṇa consciousness. Therefore Caitanya Mahāprabhu has distinctly forbidden: māyāvādi-bhāṣya śunile haya sarva-nāśa: (CC Madhya 6.169) "If you hear the commentary of the impersonalist demons, then your whole thing is spoiled. Your life is spoiled." Go on. Māyāvādi-bhāṣya śunile haya sarva-nāśa. Sarva-nāśa means you lose everything. And because we do not explain demonic explanation, that "I am God, you are God," people do not like. Just like the other day the question was... They explained in different... They like that explanation because demonic. People are generally demonic, more or less. One may be fifty percent demon, another may be eighty percent demon, but everyone in this material world is a demon.
Materialistic means demon. Don't you see the example of Hiraṇyakaśipu? What was his fault? He is called a demon. Why? What was his fault? His fault was to..., not to accept God. His small child was a devotee. He was thinking of God, and the father was angry: "Why you are thinking of God? Why you are thinking of Kṛṣṇa?" Just see. But materially the father was so powerful that he conquered all over other planets. He was so powerful. So any materialistic person, if he has got more money, wealth, strength, he is worshiped. So this is demon worship. Demons are generally very powerful. They are so-called educated. They are so-called... So many things they have got. But the test is: if he has no Kṛṣṇa consciousness or God consciousness, he is demon. That's all. That is the study of demon.