So long one is sinful, he has no possibility of understanding. Yeṣāṁ anta-gataṁ pāpam. One who is completely free from all sinful activities, anta-gatam, finished, yeṣāṁ anta-gataṁ pāpaṁ janānāṁ puṇya-karmaṇām. And how you can become free from sinful activities unless you act piously? Because we must have some engagement. If you have no pious engagement, then you cannot become free from sinful activities. You must act. If you do not act piously, then you must act viciously. This is the way. The Māyāvādī philosopher, they simply wants to stop impious activities. But they do not engage themselves in pious activities. Therefore they fail. They fail. You must have side by side. Paraṁ dṛṣṭvā nivartate (BG 2.59). If you get something better, then you can give up inferior. But if you do not get better, you cannot give up the inferior. That is not possible.
So you yeṣāṁ . . . you can give up this impious activities provided you are engaged fully in devotional service. Otherwise it is not possible. Simply by moral instruction that, "Stealing is very bad. Don't steal," nobody will accept. Nobody will accept. It is practical. One man has stolen, and he's arrested and he's going to the police custody. So everyone has seen, and he has heard also that the government says that if you steal, you'll be punished. And in the Bible or in any other religious scripture it is said that stealing is not good. So he has heard it, and he has seen it that a man who has stolen, he is going to jail. So these two things are experienced: hearing and seeing. So in spite of all his experience, why does he steal? Because he has no good association. He knows that stealing is bad; otherwise why he steals at night? Nobody can see. He knows it is, "I'm doing some bad thing." But why he cannot give up that bad thing? Because he's not associating with good person. That is it.
So association is so . . . therefore we have named this Kṛṣṇa Consciousness Society. Not Kṛṣṇa Consciousness only. Kṛṣṇa Consciousness Society. A society's so beneficial, we should understand. So, in this way, atha bhajana-kriyā anartha-nivṛttiḥ syāt. If we prosecute our devotional activities and keep association with the devotees, then we can be free from sinful activities. And when you are completely free from sinful activities, then we get niṣṭhā: "Yes." It is full faith. Niṣṭhā means full faith. Tato niṣṭhā. Tato ruciḥ. Ruci means taste. Why you are hearing about Kṛṣṇa daily, the same thing? We are speaking nothing new, "Kṛṣṇa is the Supreme Personality of Godhead, and you have to surrender," this is our all daily business. But why you are coming to see . . . hear the same hackneyed words? Because it is very pleasing.