In India they sometimes come to fight with me that I am making these pāpa-yoni, namely, the Europeans and Americans... They are considered by the rigid Hindus as a pāpa-yoni. "They cannot become." But why Kṛṣṇa says, māṁ hi pārtha vyapāśritya ye 'pi syuḥ pāpa-yonayaḥ? Te 'pi yānti parāṁ gatim. So everyone has got the chance. Even he is born in a pāpa-yoni, everyone... Otherwise, why Kṛṣṇa will say, te 'pi yānti parāṁ gatim? Simply the condition is: māṁ hi pārtha vyapāśritya: (BG 9.32) "One should take to Kṛṣṇa consciousness fully. Never mind wherever he is born. He can be also transferred to the spiritual world."
So this is our movement, Kṛṣṇa consciousness movement is like that. It doesn't matter whether one is sura or asura. Sura... Kṛṣṇa also says,
- kiṁ punar brāhmaṇāḥ puṇyā
- bhaktā rājarṣayas tathā
- (anityam) asukhaṁ lokam
- imaṁ prāpya bhajasva mām
- (BG 9.33)
Simply if we take to Kṛṣṇa consciousness, it does not matter whether we are born in pāpa-yoni or puṇya-yoni. Puṇya-yoni, those who are born in puṇya-yoni, in nice family, for them it is very easy and natural. But even those who are born in asura family... Just like Prahlāda Mahārāja became a great devotee. He is one of the authorities of devotees. But his father was asura. Asura does not mean one community is simply asura, and other community is simply sura. No, that is not. Any community, any person, if he follows the principle of sura, he becomes sura. If he follow the principles of asura, even if he was born in sura family, then he is asura. These are the injunction of the śāstra.
People do not know it. So we Kṛṣṇa consciousness movement, we are simply trying to make the asuras as sura. This is our movement. Anyone who is not devotee, he is asura. It doesn't matter whether he is born in some country or some family. It doesn't matter. If he is not a devotee of Kṛṣṇa, then he is asura. When we speak of Kṛṣṇa, Kṛṣṇa means God. Anyone who is nondevotee of God, who is not God conscious, he is asura. That is the injunction. Viṣṇu-bhakto bhaved daiva asuras tad-viparyayaḥ. This is the distinction. Devatā means viṣṇu-bhakta, great devotee of the Supreme Lord. Viṣṇu means the Supreme Lord, all-pervading. Viṣṇu-bhakto bhaved daiva asuras tad... And those who are not devotees, Godless, without any God consciousness, they are all asuras. So this movement is to make asuras as suras.
Then what is the advantage of becoming sura and asura? If you become a sura, then you become fit for entering into the kingdom of God, back to home, back to Godhead. But if you remain asura, then you have to remain in this material world, which is duḥkhālayam aśāśvatam (BG 8.15), full of miseries and temporary. So we don't say anyone asura and sura, but, we understand from the śāstra anyone who takes to Kṛṣṇa consciousness, whatever he may be, he becomes a sura. Even if he is born in asura family, it doesn't matter. Just like Prahlāda Mahārāja. His father was a asura, but still, he became the first-class sura. Similarly, everyone can become first-class sura. They have to be trained. The asuras, they... Therefore it is said that pravṛttiṁ ca nivṛttiṁ ca janā na vidur āsurāḥ (BG 16.7). Asuras, the fault is, asuras, they do not know how to live a very happy and clean life. They do not know.