If you can control your tongue, "No. I'll give you sweetball. Don't go there," (laughter) then you'll become master of the senses. You see? The others are trying that "Don't go there" only. That is impossible. The tongue must have something beautiful.
Otherwise it is not possible. That is artificial. If the tongue, you give him something more beautiful than this fried chick or stick or this or that, it will stop. That is the policy. Our policy is that. We can give that, what is called, casein fried with rice. How nice it is. He'll forget meat-eating.
So this is the policy, Kṛṣṇa consciousness. All the senses should be supplied something, not artificially stop it. That is not possible. That is not possible. Others, they are simply trying artificially to stop the function of the senses. No. That is not possible. Our policy is tat-paratvena nirmalam (CC Madhya 19.170). You can purify the activities of the senses, being engaged in Kṛṣṇa consciousness. Then senses will not disturb you. If you want to control the senses, you have to control the tongue first of all. Then you will be able to control other senses very easily.
So you give tongue the engagement of chanting Hare Kṛṣṇa, and for tasting kṛṣṇa-prasādam you'll find that your other senses are already controlled. This is the key of controlling our senses, the tongue. And if you give privilege and indulgence to the tongue, you'll never be able to control other senses. This is the secret of controlling senses.