The love for Kṛṣṇa is there, everywhere. Just like these European, American boys. Why they are loving Kṛṣṇa? It is not foreign. It was there. It was there. Similarly, in everyone's heart there is love for Kṛṣṇa. By cultivation, that Kṛṣṇa consciousness, that love becomes developed. And when you develop that love for Kṛṣṇa, then you will see Kṛṣṇa twenty-four hours. That is wanted. So ādau śraddhā tataḥ sādhu saṅga tato 'nartha-nivṛttiḥ syāt tato niṣṭhā tato bhakti . . . Tato niṣṭhā tathāśaktis tato bhava sādhakānām ayām premṇaḥ prādurbhāve bhavet kramaḥ (CC Madhya 23.14-15). This is the ādau śraddhā. Just like you have come here in this Kṛṣṇa consciousness movement meeting because you have got little śraddhā, faith. This is called śraddhā. You have to increase this śraddhā. How? Ādau śraddhā tataḥ sādhu saṅga (CC Madhya 22.83): those who are Kṛṣṇa devotees, you have to associate with them. You cannot develop Kṛṣṇa consciousness by associating with drunkards and others. No. That is not possible. You have to associate with kṛṣṇa-bhakta. Ādau śraddhā tataḥ sādhu saṅga (CC Madhya 23.14-15). Sādhu means bhajate mām ananya-bhāk, sādhur eva sa mantavyaḥ (BG 9.30). I've already described the sādhu. If you want love of Kṛṣṇa, then you have to associate with sādhu. Sādhu means kṛṣṇa-bhakta. Ādau śraddhā tataḥ sādhu-saṅgo, tato bhajana-kriyā (CC Madhya 23.14-15). Association with sādhu means you'll learn, bhajana-kriyā.
Just like many people come in our Society not in the beginning as devotee—as a matter of inquisitiveness. Then gradually he wants to become initiated. He approaches, "Kindly initiate me. Make me a disciple." Bhajana kriyā. This is called bhajana-kriyā. And if you actually perform bhajana-kriyā, then anartha nivṛttiḥ syāt. All these unwanted things which you have learned, you have become habituated—mainly illicit sex, meat-eating, intoxication and gambling—that becomes finished. Anartha-nivṛttiḥ syāt. No more attachment for these things. Then niṣṭhā, firm conviction. Then ruci, taste. Then āsaktiḥ, attachment. Then bhāva, "Oh, Kṛṣṇa is so nice." Then prema. That requires . . . If you have developed your love for Kṛṣṇa, then you will see Kṛṣṇa twenty-four hours.