Prabhupāda: No. Concentrate, concentration automatically. If I chant Hare Kṛṣṇa and I hear, that is concentration. That is concentration. Immediately.
Guest (1): But you can't read or talk to someone.
Prabhupāda: There is no question of reading. We are simply asking to chant. Reading will come later on. Just like a small child, he's taught... In our educational system they chant... What is that? That...? (Hindi) Pahara pahara.(?)
Indian man: Pahara. Alphabet. A.I.E.
Prabhupāda: They chant. By chanting, by hearing they learn. "A,B,C," like that. "2 plus 2 equal to 4." We did it in our childhood. One boy will chant like that. "2 plus 2 equal to 4." And we shall repeat. "2 plus 2 equal to 4." So repeating three times, I understand 2 plus 2 equal to 4.
Guest (1): Do you find that the chant goes on in your heart?
Prabhupāda: Huh?
Revatīnandana: Do you find that the chant goes on in your heart?
Prabhupāda: Why not? Why not?
Guest (1): It goes deeper and deeper?
Prabhupāda: Yes. Everything we hear, it goes to the heart. If I call you by name, it does not go to my heart? "You rascal. You stupid." You hear. Does it not go to my heart? Why I become angry unless it goes to my heart. If "rascal," "stupid," and all these bad names go to my heart, why God's name will not go to my heart? If by calling you by ill names you become angry, that means it goes to your heart. Why not good name? It goes. It enters through the ear and goes to the heart.
Guest (1): I'm doing that, saying sometimes a little prayer...
Prabhupāda: So if you repeatedly chant, it will remain. It will always remain in your heart.
Guest (1): Always going on.
Prabhupāda: Yes. There is no chance of escape. Chant constantly, Hare Kṛṣṇa Hare Kṛṣṇa Kṛṣṇa Kṛṣṇa Hare Hare, Hare Rāma Hare Rāma Rāma Rāma Hare Hare. It remains in the heart. Not only my heart. Others' heart, they also joke, "Hare Kṛṣṇa!" If it can remain in others' heart, why not my heart? Those who are joking me, imitating me. We... Last time, when I was going in Africa, I stopped for few minutes in Athens. Some of the younger residents chant, "Hare Kṛṣṇa!" You see? As soon as they saw us, they began to chant Hare Kṛṣṇa. They could understand, "These are Hare Kṛṣṇa people." Yes. So by their dress, by their tilaka, they oblige others to chant Hare Kṛṣṇa, either for imitating or for joking. So they gain. But if Hare Kṛṣṇa chanting has got any effect, even by joking like that, he'll get gain. If it is actually spiritual, by simply joking he will get gain.