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If you put little pure ghee on the rice, it will be so tasteful that he'll want it again. But give the pure thing. Krsna is the Supreme Personality of Godhead. Try to give Him to the people

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Expressions researched:
"If you put little pure ghee on the rice, it will be so tasteful that he'll want it again. But give the pure thing. Kṛṣṇa is the Supreme Personality of Godhead. Try to give Him to the people"

Conversations and Morning Walks

1976 Conversations and Morning Walks

Without any advertisement, by the taste of the ghee, it will go on. Is it not? If you put little pure ghee on the rice, it will be so tasteful that he'll want it again. But give the pure thing. Kṛṣṇa is the Supreme Personality of Godhead. Try to give Him to the people. And how to take it? Hare Kṛṣṇa. He hasn't got to pay anything. God has given him the tongue. Induce him, "Chant Hare Kṛṣṇa." And that is the beginning.


So try to present the real fact. It will be effective. If there is real . . . reality, just like first-class pure ghee . . . if one tastes, he'll hanker after. Without any advertisement, by the taste of the ghee, it will go on. Is it not? If you put little pure ghee on the rice, it will be so tasteful that he'll want it again. But give the pure thing. Kṛṣṇa is the Supreme Personality of Godhead. Try to give Him to the people. And how to take it? Hare Kṛṣṇa. He hasn't got to pay anything. God has given him the tongue. Induce him, "Chant Hare Kṛṣṇa." And that is the beginning. Sevonmukhe hi jihvādau (Bhakti-rasāmṛta-sindhu 1.2.234). It begins from the jihvā. So people will be surprised, "How God consciousness begins with jihvā?" That they do not know. Śāstra says, sevonmukhe hi jihvādau. Jihvā, the tongue, is the beginning of Kṛṣṇa consciousness, God consciousness. People are surprised. They think the mind, speculative mind, is the beginning. No. Śāstra says tongue is the beginning. Muni, ṛṣi, muni. Muni means speculator. So they think speculative mind is the beginning of God consciousness. But śāstra says no, not the mind. Manorathenāsati dhāvato bahiḥ (SB 5.18.12). If one is speculator, he will be on the material field. Asata. Asato mā sad gamaya. "Don't remain in the asat. Come to the reality." That reality begins from the tongue. Sevonmukhe hi jihvādau. Jihvā ādi, ādau. So give them chance to chant Hare Kṛṣṇa, and give them chance to taste prasādam. They'll be . . . that's all. Jihvādau. Utilize the tongue, primarily. And gradually everything will be . . .