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If you can induce a nondevotee to spend something of his hard earned money in Krsna consciousness, that is very good to him. Yes. This is called ajnata-sukrti. He does not know, but he is advanced one step to Krsna consciousness

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Expressions researched:
"if you can induce him to spend something of his hard earned money in Krsna consciousness, that is very good to him. Yes. This is called ajnata-sukrti. He does not know, but he is advanced one step to Krsna consciousness"

Lectures

Bhagavad-gita As It Is Lectures

Suppose a man is drunkard. So suppose if you say, "Oh, all right. I'll give you a very nice bottle of whiskey at cheap price. Give me fifteen dollars." And if you take fifteen dollars and engage it (in) Kṛṣṇa consciousness, that cheating is allowed. (laughter) Because that fifteen dollars he'll take and drink. So you have by some way taken away that fifteen dollars and engaged in Kṛṣṇa consciousness. So that you have done good to him. So therefore it requires little intelligence and discretion. But that does not mean you shall cheat fifteen dollars from everywhere. But there is no cheating because anyone who is not Kṛṣṇa conscious, he is a drunkard. He is drunkard, he is illusioned under material spell. You see? You see? The greatest drunkard, everyone who is not Kṛṣṇa conscious. Therefore any way, if you can induce him to spend something of his hard earned money in Kṛṣṇa consciousness, that is very good to him. Yes. This is called ajñāta-sukṛti. He does not know, but he is advanced one step to Kṛṣṇa consciousness.
Lecture on BG 2.13-17 -- Los Angeles, November 29, 1968:

Prabhupāda: General principle is that if you can engage anyone in Kṛṣṇa consciousness, that is good. That is good. That is also said in the Bhakti-rasāmṛta. Yena tena prakāreṇa manaḥ kṛṣṇe niveśayet. If your aim is to engage him in Kṛṣṇa consciousness, if you do something which is not very straight, that is allowed. (laughter) Because you are doing very good to him. Suppose a man is drunkard. So suppose if you say, "Oh, all right. I'll give you a very nice bottle of whiskey at cheap price. Give me fifteen dollars." And if you take fifteen dollars and engage it (in) Kṛṣṇa consciousness, that cheating is allowed. (laughter) Because that fifteen dollars he'll take and drink. So you have by some way taken away that fifteen dollars and engaged in Kṛṣṇa consciousness. So that you have done good to him. So therefore it requires little intelligence and discretion. But that does not mean you shall cheat fifteen dollars from everywhere. But there is no cheating because anyone who is not Kṛṣṇa conscious, he is a drunkard. He is drunkard, he is illusioned under material spell. You see? You see? The greatest drunkard, everyone who is not Kṛṣṇa conscious. Therefore any way, if you can induce him to spend something of his hard earned money in Kṛṣṇa consciousness, that is very good to him. Yes. This is called ajñāta-sukṛti. He does not know, but he is advanced one step to Kṛṣṇa consciousness. Anybody who is contributing even a farthing to you, he is advanced in Kṛṣṇa consciousness. It is so nice thing. Yes.

Young man: I had something come up once. Is it all right to cheat the government?

Prabhupāda: Oh, we don't care for anyone. (laughter) We are on the supreme government. (laughs) But don't take the risk. No, that should be not our policy. But the basic principle is that if some way or other you can engage a materialistic person's money into Kṛṣṇa consciousness, it is good for him. It is good for him. You may take some tactics, that doesn't matter. But not... We cannot take anything for our personal consideration. Yes?