This Kṛṣṇa consciousness should be spread. It is very easy. You drink water—Oh, you remember Kṛṣṇa. You hear something—Oh. Suppose there are... So many sounds are occurring in the street, but if you know that "This sound is Kṛṣṇa," then in every step you will feel Kṛṣṇa.
Then again He says,
- puṇyo gandhaḥ pṛthivyāṁ ca
- tejaś cāsmi vibhāvasau
- jīvanaṁ sarva-bhūteṣu
- tapaś cāsmi tapasviṣu
He is describing more elaborately. How is that? Now, puṇyo gandhaḥ pṛthivyāṁ ca. Puṇyo gandhaḥ means flavor, the flavor. Any flavor, that is Kṛṣṇa, that is God. You cannot create any flavor. Synthetically, we may create some scent, but that is not as good as natural scent. So that is... When you have a good flavor, you can remember, "Oh, here is God. Here is Kṛṣṇa." When there is some natural beauty, oh, you can understand, "Here is Kṛṣṇa." And when there is something uncommon, very powerful, wonderful, oh, you can understand, "Here is Kṛṣṇa." And when there is life, jīvanam... As long a tree lives, as long a man lives, as long as animal lives, so you understand, "This life, this life is part and parcel of Kṛṣṇa." As soon as the part and parcel of Kṛṣṇa, the spark, is taken away from that body, oh, everything goes. No meaning. So nice brain, we are acting—Sir Isaac Newton, Sir Jagadish Chandra Bose. But as soon as that small particle of Kṛṣṇa's part and parcel is removed from this body, no more Sir Isaac Newton working. Finish.
So jīvanaṁ sarva-bhūtānām: He is the life. He is the life. We can see in every step God. People say, "Can you show me God?" Yes. God is seen in so many ways. You just try to see. If you close your eyes, that "I shall not see God," then who can show you? But you can see God in every step. Jīvanaṁ sarva-bhūteṣu tapaś cāsmi tapasviṣu. Tapaś cāsmi, any kind of penance, any kind of perseverance, that is also God. Tapaś cāsmi tapasviṣu. Bījaṁ māṁ sarva-bhūtānāṁ viddhi pārtha sanātanam (BG 7.10). And bījam. Bījam means seed. The seed is sanātana, that is eternal. Sanātana means eternal. There is a gigantic tree, but what is the platform, what is the background of this gigantic tree seed? That small seed, that mustardlike grain, seed. That is the background of this large tree.
Bījaṁ māṁ sarva-bhūtānāṁ viddhi pārtha sanātanam. And that seed is eternal. The seed within me, within you, everyone, the seed is there. And as soon as the seed takes place in the mother's womb, the seed begins to fructify, little by little. Then it comes out. When it is properly developed with hands and legs and eyes, it comes out from the mother's womb. Then again develops, again develops. He becomes a boy, he becomes a youth, he becomes a... So many things, changes everything. But that seed is permanent. The body is changing, but the seed is there. Therefore it is sanātana.
It is very easy to understand how we change our body. We are changing our body every moment, imperceptibly. Imperceptibly, we are changing our body every, every moment, every second. So change of body is a fact. Therefore that bījam, that small particle, spark of spirit, that is sanātana. This body is changing. Now, when it is changed to another body, that means transmigration of the soul from one body to another. This is a fact, and it is not very difficult to understand. We are changing our body every moment. Bījaṁ māṁ sarva-bhūtānāṁ viddhi pārtha sanātanam (BG 7.10), buddhir buddhimatām asmi. One who is very intelligent, that intelligence, extraordinary intelligence, must be considered, "Oh, he is Kṛṣṇa." Without being especially favored by Kṛṣṇa, nobody can become extraordinarily intelligent. Anyone... Everyone is trying that "I shall be more intelligent than my friend, my others," but without Kṛṣṇa's, I mean to say, special favor, nobody can become extraordinarily intelligent. Therefore, wherever you find extraordinary intelligence, you should consider, "Oh, there is Kṛṣṇa." This is Kṛṣṇa consciousness.
Buddhir buddhimatām asmi tejas tejasvinām aham. One who is very influential, that influence is Kṛṣṇa. That influence, that particular influence of a particular man, that is also Kṛṣṇa. Balaṁ balavatāṁ cāham. And one is very strong, stout and strong, that particular strength is also Kṛṣṇa. Just like an elephant is very strong. And more than elephant, the gorilla is still more strong. That strength, wherefrom..., wherefrom he gets strength? Now, suppose I am a human being. I cannot get such strength by my own endeavor, but I can get strength ten thousand times more than the elephant if Kṛṣṇa favors. Therefore strength. Just like Bhīma. Bhīma had strength ten thousand times than an elephant. He was so strong. There is no question of not believing. Because as I find that you are stronger than me and he is stronger than you, oh, similarly, there are many degrees of strength. Now, these degrees of strength is Kṛṣṇa. So you can understand Kṛṣṇa. Without Kṛṣṇa's favor, nobody can be stronger than the others. So balaṁ balavatām asmi.
Kāma-rāga-vivarjitam. Kāma. Kāma means desire. Rāga-vivarjitam, without attraction. Desire without attraction, that is Kṛṣṇa. Desire without attraction, how it can be possible? Desire with attraction. Whenever we desire something... I want some young girl, I desire. Desire means I have got attraction. But desire without attraction, how it is possible? Can you explain? Yes. Desire without attraction means Kṛṣṇa consciousness. I desire for Kṛṣṇa's benefit, not for my benefit. That is desire without attraction. So kāma-rāga-vivarjitam.
Kāma-rāga-vivarjitam, dharmāviruddho bhūteṣu kāmo 'smi bharatarṣabha. "And lust, lust which is not against religious principles, that is also I am." What is that lust? Lust means, generally means, sex, sex life. Sex life which is not against religious principles, that is Kṛṣṇa. How it is religious principle, sex life? Yes. Sex life is religious principle in this way, that when you want a good child, in that sense, if you undertake sex life, that is sanctioned. That is religion. And without that, everything sex life is nonreligion. If you can produce a good child, you can have thousand times sexual intercourse, but if you produce cats and dogs, don't take. That is irreligious. So here it is stated that dharmāviruddho bhūteṣu. Therefore, for sex life, dharma is marriage. In the human society there is marriage. In the animal society there is no marriage. They indulge in sex life any way, because they are animals. But in human society, either Hindu society or Muslim society or Christian society or any society, any civilized society, there is the marriage. So the marriage, sex life by marriage, is religious, and sex life without marriage, that is irreligious. So here Kṛṣṇa says that "Sex life," dharmāviruddhaḥ, "which is not against religious principle, that is I am."
So there is no harm to become a householder. It is not that... I am a sannyāsī; I have given up household life. And one person who is a householder... There is no difference, provided it is on the principle of religion. I am a sannyāsī. I am forbidden to make any association with women. I cannot talk even with woman in a lonely place. That is forbidden. I cannot talk with a woman. I give you one practical example. When my Guru Mahārāja, my spiritual master, was living... I am speaking about fifty years before. We were all young men at that time, and one of my Godbrothers, he was also young man, Dr. O. B. Kapoor, and his wife was also young. So his wife wanted to speak with my Guru Mahārāja. My Guru Mahārāja was at that time not less than sixty or more than that, and the girl, my friend's wife, she was not more than twenty-two years. But actually, she was just like his granddaughter. But she proposed, "Sir, I wanted to speak with you something confidentially." My Guru Mahārāja said, "Oh, no, no. I cannot speak with you confidentially. You can speak whatever you like here." Just see. "I cannot speak." Now the so much age difference, so much, I mean to say, affection, still, he refused: "No, no. I cannot talk with you confidentially because you are woman."