Kṛṣṇa says here, pravṛttiṁ ca nivṛttiṁ ca janā na vidur āsurāḥ (BG 16.7). They do not... "Oh, what is that?" They say, even the big, big swamīs will say, "Oh, what is there wrong? You can eat anything. It doesn't matter. You can do anything. You simply give me fees, and I give you some special mantra." These things are going on. So because we want such cheaters... If I say, just like in our Society, if you had been given the freedom, "Now, whatever you like you can do," millions of students would have come. But that is not possible. We don't make any compromise like that, that "You can do whatever you like. You can eat whatever you like." No. We don't restrict to the ordinary man, but if one comes forward to become our student, serious student, then he must follow this pravṛtti-nirvṛtti. Otherwise he remains asura. What we have to make an asura a deva. That is our process. Kṛṣṇa consciousness means that it is not that if a man is born in an asura family he cannot be deva. No. He can be deva. Kṛṣṇa says, māṁ hi pārtha vyapāśritya ye 'pi syuḥ pāpa-yonayaḥ (BG 9.32). Pāpa-yonayaḥ means asura-yonayaḥ, or lower than asura-yonayaḥ. Striyo vaiśyās tathā śūdrās te 'pi yānti parāṁ gatim. Everyone has got a chance.
So this Kṛṣṇa consciousness movement is giving chance to everyone to become devatā. It is so nice movement. Because without becoming devatā he'll be entangled. He'll be entangled. He'll have to. He has to continue this four process of birth, death, disease, and old age. That he has to. Therefore Kṛṣṇa says that daivī sampad vimokṣāya. If you want to get rid of this troublesome material existence, threefold miserable condition of material existence, then you have to develop daivī sampat. That can be developed. It is not that stereotype, one who is condemned, he cannot be raised. No. Anyone can be raised. Just like Caitanya Mahāprabhu accepted Jagāi and Mādhāi. They fell down. They're born..., they are born in brāhmaṇa family, nice family, but due to bad association they became drunkard, they became woman-hunters, meat-eating, gambling, so many, all these good qualities. At the present moment, in the human society, without these they are not civilized. They must have a club. What is this club? I have seen in Germany. Just like we have got, after few steps, a (Sanskrit?), similarly, in Hamburg I have seen, a few steps after there is a small club. What is the business of the club? The business of club that a young woman should be there, and there should be wine and cards for playing gambling. And whenever they get holiday, they, you won't find him at home. He has immediately gone to the club. You see? So these things... Not only in Germany. About, say, thirty years ago, one of my Godbrothers went to England, and Lord Zetland, he said that "Whether, Swamiji, you can make us brāhmaṇa?" So he proposed these four things: "Yes. We can make you brāhmaṇa, provided you give up these bad habits." "What is that?" "No illicit sex, no meat-eating, no gambling, no intoxication." He said, "It is impossible. This is our life!" You see.