So we are now enjoying the māyā of Kṛṣṇa's external potency in our ordinary life. Unless we realize the personality of Kṛṣṇa Himself . . . we must have personal realization, personal contact with Lord Kṛṣṇa. So long as we are enjoying these objects of our senses and thinking that these objects belong to us, and so long as we don't know to whom all these objects belong, to whom belongs the land, the money, the food that we eat, the clothes that we wear, our families—so long as we do not know to whom all these belong, then we are enjoying in a state of ignorance. Factually we are being thieves.
We cannot be happy in such a condition. Kṛṣṇa is very kind. He provides us with all these objects of enjoyment, as we like them. But we can achieve a far happier state, not only for ourselves but for the whole human kind, if we realized that Kṛṣṇa, who is the supreme source of all the attractive objects that we are enjoying, is a person who is ready to receive us as His loving servants the moment we want to surrender all our false ideas of ownership and come back to the spiritual platform.
So Lord Kṛṣṇa for this reason has appeared. He wants to call the conditioned souls back to Godhead. He wants us to realize that He is the source of the whole universe, He is the owner of the universe, He is the supreme enjoyer, the supreme knower of everything, and that we are always welcome to associate with Him by the grace of His devotees, by the grace of a spiritual master.
And so He has appeared, and we are now celebrating the Janmāṣṭamī day, the day when Lord Kṛṣṇa came to this conditioned plane out of His own transcendental power, with His full spiritual potency, in order to reveal the supreme nature of sac-cid-ānanda vigrahaḥ (Bs. 5.1), eternal knowledge, consciousness and bliss, to all the conditioned souls so that they might be attracted to Him, and so that they might come out of the miseries of material existence and of ignorance.
At this particular time in the world it is very much necessary that all people hear about Kṛṣṇa and that they should become attracted to chanting the name of Kṛṣṇa, to hearing about Kṛṣṇa's wonderful pastimes, so that by this exquisite attraction for Kṛṣṇa they might forget their lower desires, which are now leading everybody to a hellish condition of life in which it seems inevitable there are going to be wars and pestilences and starvation, diseases, all kinds of social injustice.