If you serve Kṛṣṇa, then all service will be included. They are serving humanitarian and so on.
Suppose I, I am Indian, I came to your country. Why I came to your country in this old age? That is service. To give Kṛṣṇa conscious, that's the best service. Without any distinction of caste, creed, country, color. No. Everyone should have Kṛṣṇa. This is the best service. Go everywhere, every part of the world, and give Kṛṣṇa. That is the best service you can do.
And actually, they are now feeling, because they are Indians. Even in India, where there are so many devotees of Kṛṣṇa, but when they saw "These American devotees are so nice," thirty thousand people were coming daily. And what was our magic? This man was asking me, "Swāmījī, what magic you have got?" And "I have got this magic: that I don't tell lie. I don't make 'This rascal is God.' God is Kṛṣṇa. That is my magic. I don't bluff people. Here is God. See God, be with God, serve God. That's my business."
Why God should be unseen? You see Kṛṣṇa. If Kṛṣṇa says . . . Kṛṣṇa says that, "I am taste of the water," while you are drinking water, tasting, "Oh, here is Kṛṣṇa." As soon as you see sunshine, moonshine, "Oh, here is Kṛṣṇa." As soon as there is a nice flavor, "Oh, here is Kṛṣṇa." Puṇyo gandhaḥ pṛthivyāṁ ca tejaś cāsmi vibhāvasau (BG 7.9). These are all described in the Bhagavad-gītā, Seventh Chapter. Where is Bhagavad-gītā? Just turn to Seventh Chapter. Somebody come up to this.
So it is very important movement. You take it very seriously and spread it.