Puṣṭa Kṛṣṇa: You have given the example that the field has to be ploughed before the seed is sown, cultivated.
Prabhupāda: Yes.
Cyavana: The mind has to want that higher taste.
Prabhupāda: Ceto-darpaṇa-mārjanam (CC Antya 20.12).
Cyavana: Yes. Then they can accept.
Prabhupāda: So this process . . . bring the . . . invite them. Chant Hare Kṛṣṇa, dance, give them prasādam. Everyone will take part in this way. Not immediately instruct him that, "You are not this body; you are soul." You'll will not be able to.
Cyavana: It's too difficult.
Prabhupāda: Therefore this process is recommended. Caitanya Mahāprabhu argued with Sarvabhauma Bhaṭṭācārya, Prakāśānanda Sarasvatī, not with ordinary public. Ordinary public—"Go on chanting Hare Kṛṣṇa and dancing." Never argued, neither He discussed Bhāgavatam. For ordinary public, four hours' kīrtana, chanting and dancing, bās. And then give them sufficient prasādam "Take prasāda." This process. Because unless he has got little śraddhā, he will simply put some false argument and waste your time. Not in the beginning. Mad-bhakteṣv abhidhāsyati (BG 18.68). First of all create him a devotee a little. Chant Hare Kṛṣṇa—harer nāma harer nāma harer nāmaiva kevalam (CC Adi 17.21)—only. Because this is Kali-yuga, people are so fallen, so downtrodden, so rascal, cats and dog. It is very difficult. But this process—chanting of Hare Kṛṣṇa mahā-mantra, giving them chance to hear it and take prasādam—that will cure. And that is easily accepted to anyone. It doesn't matter what he is. Anyone will accept. To chant and dance and take prasādam—no one will disagree. So this is the process. When they come to the temple . . . just like these boys. You are offering obeisances; they are also offering. But that will go to their credit, to become bhakta. This policy should be adopted. Not in the beginning. But in the beginning give them prasādam, chant Hare Kṛṣṇa. And try to sell some book. You pay something. That means he is giving some service, the hard-earned money. That will also go to his credit. And then, when he'll concerned that, "I have paid for it. Let me see what this nonsense has written. All right. Read." And that will also convince him. This is the way. He'll keep this body . . . book, and show some friend, so the infection will go on.