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Everyone wants to be puffed up before his friends and relatives. So this is materialism

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Expressions researched:
"Everyone wants to be puffed up before his friends and relatives. So this is materialism"

Lectures

Srimad-Bhagavatam Lectures

Everyone wants to be puffed up before his friends and relatives. So this is materialism.
Lecture on SB 1.2.5 -- Edinburgh, July 17, 1972:

So the conclusion is when we forget Kṛṣṇa, that is materialism. And when we constantly remember Kṛṣṇa, that is spiritualism. The materialists means they are thinking of sense gratification. All these big, big buildings were constructed in your country, Edinburgh. The idea was that "We shall show something opulent that we are very great nation. We have got nice buildings, nice churches, nice roads." Puffed up. Everyone wants to be puffed up before his friends and relatives. So this is materialism. But the same thing done for the satisfaction of Kṛṣṇa, that "We shall construct this temple for Kṛṣṇa's inhabitation. We shall construct this building for providing the devotees of Kṛṣṇa so that they may be able to chant Hare Kṛṣṇa mahā-mantra without any disturbance..." It appears the same thing, karma and bhakti, but bhakti is always in relation with Kṛṣṇa and karma is always in relation with sense gratification. Therefore, the things, the ingredients is originally spiritual because it is Kṛṣṇa's energy. But ahaṁ mameti (SB 5.5.8), when we try to impose our proprietorship, that is materialism. Materialism means forgetfulness of Kṛṣṇa. Otherwise, there is no materialism; everything is spiritual.