So viṣṇu-ārādhana is the ultimate goal of life. In the Purāṇas also, Lord Śiva was instructing Pārvatī, ārādhanānāṁ sarveṣāṁ viṣṇor ārādhanaṁ param (Padma Purāṇa). Lord Śiva said that "Of all different types of worship, the worship of Viṣṇu is topmost." So human life is specially meant for worshiping Viṣṇu. Unfortunately, the blind leaders, they are not teaching people how to execute viṣṇu-ārādhana. So this Kṛṣṇa consciousness movement is started just to educate people how to worship Lord Viṣṇu. Viṣṇor ārādhanaṁ param—this is our mission to teach all over the world. (break) Kṛṣṇa also says in the Bhagavad-gītā that yajñārthe karmaṇo 'nyatra loko 'yaṁ karma-bandhanaḥ (BG 3.9). Yajñārthe. Yajña means Viṣṇu. Simply for satisfying Viṣṇu one should act. Any work one is habituated to do, it should be aimed to satisfy Viṣṇu. Otherwise we shall be implicated in the karma. Karma means we act in some way under the direction of material energy or illusionary energy, and we become implicated. It is stated in the Bhagavad-gītā, kāraṇaṁ guṇa-saṅgo 'sya sad-asad-janma-yoniṣu (BG 13.22). According to our work and association with particular type of the modes of nature, we get different types of body. If we give up viṣṇu-ārādhana, if we give up the aim of achieving the favor of Viṣṇu, then we are becoming implicated in the resultant action of our different activities.
Kṛṣṇa therefore teaches, yat karoṣi: "Whatever you do, it doesn't matter." Yat karoṣi yaj juhoṣi yad aśnāsi yat tapasyasi kuruṣva tad mad-arpaṇam (BG 9.27): "Whatever you be, that doesn't matter, but the result should be given to Me." So at the present moment in this age, all over the world people have forgotten Viṣṇu, or God. They are whimsically doing things which will implicate them birth after birth, sad-asad-janma-yoniṣu, either higher class of birth or lower class of birth, sat and asat. But this is not solution of life. So here in this verse Kṛṣṇa says:
- annād bhavanti bhūtāni
- parjanyād anna-sambhavaḥ
- yajñād bhavati parjanyo
- yajñaḥ karma-samudbhavaḥ
- (BG 3.14)
So karma . . . everyone has got different types of occupation. As it is stated in the Bhagavad-gītā, brahma-karma, kṣatriya-karma, vaiśya-karma, śūdra-karma. Sva-karmaṇā tam abhyarcya saṁsiddhiṁ labhate naraḥ (BG 18.46). There is no . . . in the worship of Kṛṣṇa, there is no such distinction that only the brāhmins can offer prayers or worship to Kṛṣṇa, but everyone can offer. Māṁ hi vyapāśritya ye 'pi syuḥ pāpa-yonayaḥ (BG 9.32). Even less than the śūdras, they can also take the advantage of worshiping Kṛṣṇa.
So yajñārthe karmaṇo 'nyatra. This karma should be performed for executing yajña. (aside) Why . . . translate. So this yajña . . . formerly yajña was performed very gorgeously. So many maunds of ghee and grains were put into the fire. But in this age, Kali-yuga, there is neither ghee nor grains to offer in the fire, yajña fire. Therefore in this Kali-yuga the yajña is performed by chanting the holy name of the Lord.