Bhūyaḥ. Bhūyaḥ means "again," "repeated." Kṛṣṇa consciousness, it is very easy, at the same time it is very difficult. If we take it easily, just like Kṛṣṇa says, sarva-dharmān parityajya mām ekaṁśaraṇaṁ vraja (BG 18.66), then it is very easy. God, Kṛṣṇa, is great, and I am a fractional portion, minute portion, of God. It is my duty to remain surrendered unto Him. Then the matter is very easy. But we have made the matter very difficult.
We are thinking in different ways, that "I am God," "God is dead," "Why you are searching God? The God is loitering in the street, so many Gods. Why you are going to temple?" So many. Means it is the business of the asuras to get away God. Kaṁsa's business, Rāvaṇa's business, Hiraṇyakaśipu's business, demon's business is to drive away God consciousness.
(aside:) Just you have to stop this, this disturbance. (noisy ceiling fans)
Therefore, because this material world is full of demons… Every one of us who is in this material world is more or less a demon. Every one of us. Because just like in the prison house there may be some first-class prisoners, second-class prisoners or third-class prisoners, all of them to some extent are criminals—violated the laws of the state. That is the position. Everyone. Similarly, anyone who is in this material world, he is to some extent a criminal. Criminal in this respect: that he has defied the authority or the supremacy of God. The degree may be different, but all of them, they have defied.
That is the explanation given by one Vaiṣṇava kavi:
- kṛṣṇa bhuliya jīva bhoga vāñchā kare
- pāsate māyā tāre jāpaṭīyā dhare
- (Prema-vivarta 6.2)
Our this material contact is due to our forgetfulness of Kṛṣṇa—that Kṛṣṇa is the only enjoyer, Kṛṣṇa is the predominator, Kṛṣṇa is the Supreme, Kṛṣṇa is the proprietor. That we have forgotten. "Why Kṛṣṇa should be only proprietor? I shall be proprietor. Why Kṛṣṇa should be only enjoyer? I shall also enjoy." This mentality has put us in the material world.