Prabhupāda: Love is the basic principle of Kṛṣṇa consciousness, and love is the basic principle of all our activities. So love is there, dormant, but that love is not being properly utilized. So Kṛṣṇa consciousness is the movement to revive that original love and the original person with whom that loving transaction can be executed.
Interviewer: What are other major beliefs besides love, to which you ascribe?
Prabhupāda: Other belief, they are also based on the principle of love. That is actually not belief; that is misbelief. Because any religious principle... Just like Buddhism. Buddhism, actually, they do not believe in God, but they have love for Lord Buddha. So love is there. They may declare that "We don't believe in God," but they love Lord Buddha. And according to our Vedic scripture, Lord Buddha is also incarnation of God. So we interpret in this way, that Lord Buddha preached among the atheists by cheating them. Oh, how it is? That they did not believe in God, and Lord Buddha said, "Oh, yes, there is no God. But you love Me." So they are loving Lord Buddha. Similarly, there are many persons. They do not believe in family life, they do not believe in so many things, but love is there. He is sleeping with a cat, with a dog. So in no circumstances you can avoid love, but they are suffering because the love is misplaced and misused.