There are so many prayers in the śāstras. So therefore His name is Uttama-śloka. These prayers are composed by not ordinary, rascal poet. They are composed by very, very stalwart, great personalities like Lord Brahmā, Lord Śiva and others, Sūta Gosvāmī, Śukadeva Gosvāmī, Vyāsadeva. Therefore they are called uttama-śloka, "Selected poetry." Therefore Bhagavān's another name is Uttama-śloka. He is offered prayers by the great personalities with selected composition of poetry and prayers. So bhagavaty uttama-śloke.
If actually we follow these regulative principles, nityaṁ bhāgavata-sevayā, then gradually our heart will be cleansed. Ceto-darpaṇa-mārjanam (CC Antya 20.12). Caitanya Mahāprabhu said. The process is to cleanse the dirty heart. Actually, we are clean. Asaṅgo 'yaṁ puruṣaḥ. We have no business to be contaminated with the material qualities. We do not contaminate. Just like we know . . . in Bengali we say, tele jale mesera. You put oil in the water, it will never mix. Similarly, we are spirit souls, ahaṁ brahmāsmi. We have nothing to do with this material world. But somehow or other, I am in contact. So simply I have to be contactless. That Caitanya Mahāprabhu says, ceto-darpaṇa-mārjanam. As soon as your heart is cleansed with all dirty things, then bhava-mahā-dāvāgni-nirvāpaṇam, immediately you become out of this contamination, bhava-mahā-dāvāgni.
This contamination means we are in the blazing fire of this material world. Blazing fire. It is, has been expl . . . blazing fire . . . bhava-mahā-dāvāgni. Mahā-dāvāgni. Dāvāgni means the fire in the forest. In the forest nobody goes to set fire, but it takes place. Just like we, in India, we thought that "By driving away the Britishers, we shall be happy." No. The dāvāgni is so that . . . that is not the medicine. Medicine is bhavauṣadhi. Medicine is Kṛṣṇa consciousness. Not that simply changing from this ism to that ism, this political party to this . . . that is not. Because everyone is imperfect. How they can give you perfect happiness? It is not possible. They are themselves andha. Andha means blind. So if you follow the blind man, how you'll cross? That is not possible. Andhā yathāndhair upanīyamānāḥ. Why they are andha? Na te viduḥ svārtha-gatiṁ hi viṣṇum (SB 7.5.31). They do not know the ultimate goal of life is to surrender to Kṛṣṇa. That they do not know. They are manufacturing their own ways of advancing. That will never be successful. They do not know. Na te viduḥ svārtha-gatiṁ hi viṣṇuṁ durāśayā ye bahir-artha-māninaḥ (SB 7.5.31). They are thinking, "By adjustment of this material world, we shall be happy." That is not possible. The māyā, the material energy, will not allow you to become perfect unless and until you surrender to Kṛṣṇa. That is her business.