Kṛṣṇa is fully ānanda-cinmaya-rasa. Kṛṣṇa's pleasure, Kṛṣṇa's enjoyment with Rādhārāṇī, that is not material. If we take it as material, then there is mistake. Ānanda-cinmaya-rasa-pratibhāvitābhi. Not only Kṛṣṇa, Rādhārāṇī, but in the Goloka Vṛndāvana, everything—the land, the water, the trees, the flowers, the cows, the cowherds boy—everything, they are expansion of Kṛṣṇa's internal potency, ānanda-cinmaya-rasa.
Ānanda-cinmaya-rasa-pratibhāvitābhis tābhir ya eva nija-rūpatayā kalābhiḥ (Bs. 5.37). That is Kṛṣṇa's expansion of His own person. Just like when Brahmā stolen all the cows and calves and cowherd boys of Kṛṣṇa to test Kṛṣṇa, whether He is actually the Supreme Personality of Godhead, Kṛṣṇa immediately expanded Himself in the typical same way: all the cows, calves, cowherd boys.
So there, in the spiritual world, Kṛṣṇa's energy, everything there—variety, all variety. Here also, the varieties are there. That is expansion of Kṛṣṇa's material energy, and in the spiritual world the varieties are expansion of Kṛṣṇa's spiritual energy.
Ānanda-cinmaya-rasa-pratibhāvitābhis tābhir ya eva nija-rūpatayā kalā . . . nija-rūpa, His own form, expansion. Goloka eva nivasati: Goloka Vṛndāvana. He is permanent resident there. Akhilātma-bhūto, but He is everywhere. He is, although situated in His own abode, Goloka Vṛndāvana, He's . . . He can expand Himself. Because this material energy is also His energy, so from His energy He can manifest Himself anywhere.
So here the Lord Kṛṣṇa and Rādhārāṇī, that is the same Kṛṣṇa and Rādhārāṇī who are in the Goloka Vṛndāvana. It is simply expansion to give us facility to accept our service. I think I have given many times this example: Just like in front of your door there is a mailbox. That mailbox, although it appears to be small box, but it is Post Office. It is not different from Post Office. The practical example is that you place your letters within the box and it goes thousands and thousand miles away. Therefore it is Post Office. Don't think that it is different from the Post Office.
Similarly, ānanda-cinmaya-rasa expansion—this Deity. When you are worshiping this Deity, exactly just like you are posting your letters in the mailbox, it is accepted by Kṛṣṇa. Don't think that you are worshiping some doll. No. As the Post Office kindly places a box before your house to facilitate your business, similarly Kṛṣṇa, goloka eva nivasati, He is living in the Goloka Vṛndāvana, but He expands Himself as Deity to accept your humble service. Never consider that the Deity is made of stone or brass or wood or like that. Brass, wood, stone—everything is Kṛṣṇa, because everything is Kṛṣṇa's energy.
In the Bhagavad-gītā it is said, bhūmir āpo 'nalo vāyuḥ khaṁ mano buddhir eva ca, bhinnā me prakṛtir aṣṭadhā (BG 7.4). Me, "It is Mine." So everything is Kṛṣṇa's, and from everything, Kṛṣṇa can appear and accept your service. This is the philosophy. He can appear Himself through stone, because stone is His energy. Just like if the electric power is running on, from anywhere you can take electricity, energy.
Similarly, his energy is running on everywhere, and you can take the facility of His energy from anywhere, provided you know how to take it. Electric, where insulation is there, but one who knows . . . I have seen in your country, the telephone man immediately comes and joins telephone. But he knows how to do it. Similarly, Kṛṣṇa can be manifested from anywhere, everywhere, from anything, provided you know how to do it.
So that is Kṛṣṇa consciousness movement. We are teaching people how to see Kṛṣṇa everywhere.