It is the Supreme Lord's special prerogative to descend to this material world and remain unaffected by it and detached from it. And like Him, His pure devotees also remain unattracted by the glare of the phenomenal world. As the Supreme Lord is eternal, liberated, and pure, so are His devotees, whatever situation they may be in. This can easily be understood through a simple example: technological advancement has added things like cinemas to the material attractions nature already has to offer, and yet, strangely, these illusory enticements have failed to attract genuine saints and hermits even to this day. And although we do see that some so-called modern saints and mendicants are addicted to cannabis and tobacco, even they are repulsed by many other modern sensual distractions. If the illusory material world holds little or no attraction for the Lord's devotees, how much less must the Lord Himself be attracted to it! Therefore, although out of ignorance one might claim that mere mortals are God, that does not change the reality—that man is always man and God is always God, and never otherwise.
Once one of the brahmacārīs of our āśrama met Dr. Sarvapalli Radhakrishnan, who is a spiritualist of sorts and an erudite scholar. Dr. Radhakrishnan is the vice-president of India as I write this essay. On meeting him, our brahmacārī received from him a copy of his Bhagavad-gītā as a gift. Dr. Radhakrishnan had translated this Gītā into English and written a commentary on it, and it sold well in the market for ten rupees in those days (1954).
The brahmacārī read the book and came to us a little dissatisfied, though the book itself was deeply esoteric. The reason for his dissatisfaction was that Dr. Radhakrishnan's writing lacked spiritual insight: in many places he had mishandled and misinterpreted the text, and thus he had made his book unacceptable to spiritualists in the line of pure devotion. This is a perfect example of the Śrīmad-Bhāgavatam's statement (1.1.1) that "by Him even the great sages and demigods are placed into illusion" (muhyanti yat sūrayaḥ). When the Lord so easily bewilders Lord Brahmā, Lord Śiva, Lord Indra, and other great universal controllers, it is not at all surprising that Dr. Radhakrishnan is placed into illusion.