According to Śrīmad-Bhāgavatam (SB 6.3.22):
- etāvān eva loke ’smin puṁsāṁ dharmaḥ paraḥ smṛtaḥ
- bhakti-yogo bhagavati tan-nāma-grahaṇādibhiḥ
“In this material world the living entity’s only business is to accept the path of bhakti-yoga and chant the holy name of the Lord.”